New Business Models in the Digital Economy

Business Models in the Digital Economy

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1.) Enterprise:

This model focuses on offering business solutions through software and specialized services for large corporations.

Successful examples of the Enterprise model:

1. The Reuse Company (TRC): Through a novel solution, they add value to systems engineering, using universal connectivity technologies, semantic analysis technologies (automatic identification and extraction of texts), and are a benchmark in a wide range of strategic sectors (aerospace, defense, automotive, railway, energy…).
2. Salesforce: As a leader in cloud business software, Salesforce has demonstrated the success of the enterprise model by offering CRM and business management solutions to large corporations.
3. SAP: With its focus on business planning software, SAP has positioned itself as a benchmark in the field of business management globally.
4. Oracle: Specializing in databases and business software, Oracle has been a pioneer in the enterprise model, providing technological solutions to companies from various sectors.
5. Workday: With its cloud-based human resources management platform, Workday has gained recognition for its innovative and effective approach for businesses of all sizes.
6. ServiceNow: Standing out in enterprise service management, ServiceNow has experienced significant growth by providing comprehensive digital solutions to global organizations.

2.) Collaborative Economy:

This model is based on sharing resources among individuals through digital platforms. Examples like Airbnb and Uber have revolutionized sectors such as lodging and transportation, allowing people to use underutilized assets to earn additional income.

Successful examples of the Collaborative Economy business model:

1. WorldCoo: WorldCoo is a successful case of collaborative economy based on solidarity crowdfunding. This platform connects companies committed to social causes, allowing individuals to contribute to charitable projects through donations.
2. Blablacar: Blablacar is a car-sharing platform that facilitates sharing car journeys among private individuals. This initiative has shown how the collaborative economy can optimize resource use and reduce costs for users.
3. Wikipedia: Wikipedia is an emblematic example of online global collaboration. This collaborative encyclopedia allows users from around the world to edit and create content, becoming a worldwide reference for quick and reliable information.
4. Coworking: Physical coworking spaces and virtual platforms that promote collaboration among professionals are concrete examples of the collaborative economy. These environments foster work efficiency, creativity, and interaction among individuals with common goals.
5. Collaborative Production: Collaborative production, whether in physical spaces like coworking or on virtual platforms, stands out as a model where collaboration among individuals drives the joint creation of goods and services.

3.) Subscriptions and Digital Services:

More and more companies offer services based on subscriptions, from music and video streaming to software as a service (SaaS). These models guarantee recurring revenue and greater customer loyalty.

Examples of Subscription and Digital Services model:

1. Netflix: As the undisputed leader in content streaming, Netflix has revolutionized the way we consume entertainment with its successful monthly subscription model.
2. Adobe Creative Cloud: Offering access to its popular creative tools through monthly subscriptions, Adobe has achieved widespread adoption among professionals and design enthusiasts.
3. Microsoft 365: Formerly known as Office 365, Microsoft 365 is a standout example of success in the subscription model, providing access to key productivity tools through monthly or annual plans.
4. Spotify Premium: With millions of paid users enjoying ad-free music, Spotify has demonstrated the viability and popularity of the freemium model with its premium subscription-based version.
5. Amazon Prime: Beyond fast shipping, Amazon Prime offers a wide range of benefits to its subscribers, from digital content to exclusive discounts, establishing itself as a benchmark in the subscription model.

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4.) Digital Marketplace:

Platforms like Amazon and eBay have created digital marketplaces where sellers and buyers can interact efficiently. These marketplaces facilitate the expansion of businesses without the need for costly physical infrastructure.

Successful examples within this business model of Digital Marketplace:

1. Amazon: As one of the giants of e-commerce, Amazon has demonstrated the success of the marketplace model by connecting a wide range of sellers and buyers on a scalable and profitable platform.
2. eBay: Another emblematic company that has thrived with the marketplace business model, allowing sellers to offer their products to a wide global audience.
3. Airbnb: Standing out in the lodging sector, Airbnb has demonstrated the effectiveness of the marketplace business model by facilitating the connection between property owners and travelers, generating income through transaction fees.
4. Etsy: Specializing in crafts, Etsy is a successful example of a marketplace that has managed to connect independent sellers with consumers interested in unique and handmade products.
5. Upwork: In the freelancing sector, Upwork has stood out as a digital marketplace that brings together independent professionals with companies looking for specialized services, demonstrating the model’s versatility and reach.

5.) Freemium:

This model combines free services with paid premium options. Companies like Spotify offer free versions with ads and premium options without ads, generating revenue from both free users and subscribers.

1. Successful examples of the Freemium model:
2. Dropbox: Offering free cloud storage with additional premium options, Dropbox has been a notable success in the freemium model by converting free users into paying customers.
3. Evernote: With its app for taking notes and organizing information, Evernote has effectively used the freemium model to attract users and convert them into premium subscribers with advanced features.
4. Canva: The graphic design platform Canva has gained popularity by offering a free version with premium options that include exclusive templates and advanced features for designers.
5. Zoom: During the pandemic, Zoom became an essential tool for virtual meetings by offering a limited free version and premium options for businesses and individual users.
6. Trello: The collaborative platform Trello has successfully implemented the freemium model by providing a basic free version and premium features for teams and companies seeking greater functionality.

Relevant Statistics:

1. According to a Statista report, the global collaborative economy market is estimated to reach $335 billion by the year 2025.
2. Regarding subscription-based services, a Deloitte study revealed that 75% of B2B companies plan to offer subscription-based services by the year 2023.
3. Digital marketplaces have experienced significant growth; for example, Amazon reported that more than 50% of its sales come from external sellers.
4. In the case of the freemium model, data from Spotify indicates that approximately 60% of its users opt for the free version with ads.

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