27.10.2023
Startups, Tokens and Blockchain
Startups are leveraging blockchain technology to create tokens, digital representations of value that offer diverse applications. Here we explore the key concepts of how startups are using tokens in blockchain and the implications for the entrepreneurial ecosystem.
1.- Introduction to Tokens and Blockchain:
- Definition of blockchain as a decentralised and secure recording technology.
- Explanation of tokens as blockchain-based digital assets.
- Examples of tokens operating with Blockchain technology
In Spain, as in many other places, you can find a variety of tokens operating on blockchain technology for various applications. Here are five examples of tokens that are used or traded in the Spanish context:
- Bitcoin (BTC): Bitcoin is the most widely known and widely used cryptocurrency worldwide, including in Spain. Users can buy, sell and trade Bitcoin on cryptocurrency exchanges and use it as a form of investment or payment method.
- Ethereum (ETH): Ethereum is a blockchain platform that also has its own cryptocurrency, called Ether (ETH). In Spain, ERC-20 tokens, which are based on the Ethereum network, are used for a variety of applications, such as blockchain project tokens and smart contracts.
- Tether (USDT): Tether is an established cryptocurrency that is backed by a pool of traditional currencies, such as the US dollar. Users in Spain often use Tether as a way to maintain a stable value in the cryptocurrency environment.
- Cardano (ADA): Cardano is a blockchain platform with its own cryptocurrency, ADA. In Spain, ADA tokens are used to participate in the Cardano network and to support decentralised applications (dApps) on the platform.
- Uniswap (UNI): Uniswap is a decentralised exchange protocol (DEX) that operates on the Ethereum network. Its token, UNI, is used in the Uniswap ecosystem for governance and rewards, and users in Spain can access it through the platform.
2.- Token Applications in Startups:
A) – Utility tokens:
How startups use tokens to access services or functionalities within their platforms.
Some examples of Utility Tokens:
- Binance Coin (BNB): Binance Coin is the native token of the Binance cryptocurrency exchange platform. It is used to pay transaction fees on the platform, participate in token sales and access other services within the Binance ecosystem.
- Chainlink (LINK): Chainlink is a token used in Chainlink’s Oracle network, which connects real-world data with smart contracts on the blockchain. Chainlink nodes are rewarded with LINK for providing accurate and reliable data.
- Polkadot (DOT): DOT is the utility token of the Polkadot platform, which enables interoperability between blockchains. It is used for governance and participation in the Polkadot network.
- Aave (AAVE): Aave is a decentralised lending protocol on Ethereum. The AAVE token is used for governance, to secure loans and as incentives for protocol participants.
- Compound (COMP): Compound is another decentralised lending protocol on Ethereum. The COMP token is used for governance and to reward users who lend and borrow on the platform.
- Decentraland (MANA): Decentraland is a blockchain-based virtual metaverse. The MANA token is used to purchase virtual land and digital assets within the Decentraland virtual world.
- Maker (MKR): Maker is the governance token of the Dai stablecoin and lending protocol. MKR holders can vote on key decisions related to the platform and its stability.
- Synthetix (SNX): Synthetix is a platform that enables the creation of synthetic assets on blockchain. The SNX token is used to guarantee the issuance of these assets and to participate in governance.
- Golem (GNT): Golem is a decentralised marketplace for computing on the Ethereum network. The GNT token is used to buy and sell computing power on the platform.
- Basic Attention Token (BAT): Basic Attention Token is the token used in the Brave browser, which rewards users for viewing ads and allows advertisers to pay users directly for their attention.
These are just a few examples of utility tokens that are used in various platforms and applications in the blockchain ecosystem. Each of them plays a specific role in its respective platform and often has purposes of governance, rewards or access to services.
B) – Security tokens:
Its role in project finance and the issuance of digital securities.
Some examples of Security Tokens:
- tZERO (TZROP): tZERO is an asset tokenisation platform and its token, TZROP, represents a stake in the company.
- Harbor (R-token): Harbor is a platform that allows the issuance of security tokens, and the R-token is an example of a security token issued on its platform.
- SPiCE VC (SPICE): SPiCE VC issues asset-backed security tokens in the private market and enables investment in start-ups.
- Blockchain Capital (BCAP): Blockchain Capital issues security tokens representing a stake in a blockchain-focused venture capital fund.
- Arca US Treasury Fund (USTC): The Arca US Treasury Fund is a cryptocurrency investment fund that offers security tokens backed by US Treasury assets.
- Securitize (DSO): Securitize is a tokenisation platform and its DSO token is used in several security token offerings.
- RealT (RET): RealT focuses on tokenising real estate, and its RET token represents real estate holdings.
- Vertalo (VST): Vertalo is a security token issuing platform and the VST token is used in its security token offerings.
- Blockchain App Factory (BAF): Blockchain App Factory is a company that helps issue security tokens and uses its own token, BAF, for transactions.
- Tokeny (T-REX): Tokeny is a tokenisation platform and its token, T-REX, is used in security token offerings backed by real assets.
C) Non-Fungible Tokens (NFTs):
Its application in the representation and sale of unique assets, such as digital works of art.
Examples of usefulness of NFTs:
- Digital Collectibles: NFTs are used to create and collect digital art, collectible cards, game skins and other unique digital items.
- Online games: NFTs allow the ownership and exchange of game elements, characters, weapons and collectibles in online games and virtual worlds.
- Music and Entertainment: Artists and musicians can issue NFTs to sell exclusive music, virtual event tickets and other entertainment-related content.
- Virtual Real Estate: NFTs are used to represent ownership of virtual real estate in virtual worlds such as Decentraland or The Sandbox.
- Art Authentication: NFTs are used to verify the authenticity and ownership of physical and digital works of art.
- Domain Marketplace: NFTs are used to buy, sell and own domain names in the blockchain space.
- Sports Collection Tokens: Sports leagues and teams issue NFTs of players and sports highlights that fans can collect.
- Education and Certificates: NFTs are used to issue digital certificates and credentials that verify completion of online education courses and programmes.
- Governance and Voting: NFTs are used to ensure the authenticity of votes and participation in electronic voting systems.
- Ownership of Digital Content: Content creators can issue NFTs that allow them to maintain ownership and control of their digital content, such as videos, memes and GIFs.
3.- Decentralisation and Governance:
How startups are using tokens and blockchain to create decentralised governance models.
Involvement of token holders in decision-making and project management.
Startups use tokens and blockchain technology to create decentralised governance models through governance systems that allow token holders to participate in the decision-making and direction of the platform or project. Here I explain how these models work:
- Governance Tokenisation: Startups issue governance tokens, which give holders the ability to vote and participate in key decisions related to the project. These tokens are distributed to investors, users and other stakeholders.
- Voting Proposals: Token holders can propose changes, improvements or major decisions related to the project. These proposals are submitted on a governance platform and require a minimum amount of tokens to be considered.
- Decentralised voting: Token holders vote on governance proposals. Each token represents one vote, and votes are transparent and recorded on the blockchain.
- Implementation of Decisions: Decisions are automatically implemented based on voting results. For example, a proposal to change certain features of the platform or protocol will be implemented if it gets enough votes in favour.
- Rewards and Participation: To incentivise participation in governance, startups can award rewards in the form of tokens to active participants. This motivates token holders to participate in the decision-making process.
- Transparency: Blockchain technology provides transparency and audibility, ensuring that all votes and decisions are securely recorded and that the results are verifiable by any interested party.
- Continuous Iteration: The decentralised governance model allows for continuous iteration and adaptation to changing community and market needs.
- True decentralisation: By allowing token holders to participate in decision-making, true decentralisation is promoted, as decisions are not centralised in a single entity or management team.
- Auditing Smart Contracts: Smart contracts used in governance can be publicly audited to ensure the integrity of the process.
This decentralised governance model allows blockchain startups and projects to make decisions in a collaborative and democratic way, while empowering the community and investors. More and more projects are adopting this approach to ensure the long-term sustainability and legitimacy of their operations.
4.- Examples of Successful Startups:
Success stories of startups that have used tokens and blockchain effectively in a variety of sectors, from finance to gaming to digital real estate.
Here we provide ten examples of startups that have used tokens and blockchain technology effectively in a variety of sectors, demonstrating success stories in areas ranging from finance to gaming to digital real estate:
- Uniswap: Uniswap is a decentralised exchange protocol (DEX) based on Ethereum that has revolutionised the way people exchange cryptocurrencies efficiently and without intermediaries.
- Chainlink: Chainlink is a network of decentralised oracles that enables real-world data to be used in smart contracts. It has enabled a wide range of applications, from insurance to market predictions.
- CryptoKitties: CryptoKitties is an Ethereum-based blockchain collectibles game that allowed users to buy, breed and trade unique digital cats.
- MakerDAO: MakerDAO is a decentralised lending system and stablecoin on Ethereum that allows users to borrow against cryptocurrencies and generate Dai, a stablecoin pegged to the US dollar.
- Decentraland: Decentraland is a virtual blockchain metaverse that allows users to buy and sell virtual land, create content and participate in virtual economies.
- RealT: RealT specialises in tokenising real estate, allowing investors to own fractions of real estate and earn rental income in Ethereum.
- Ethereum Name Service (ENS): ENS is a blockchain domain name system based on Ethereum that allows users to register decentralised domain names instead of traditional web domains.
- Synthetix: Synthetix is an Ethereum-based synthetic asset creation protocol that allows users to create and trade a wide range of synthetic digital assets.
- Aave: Aave is a decentralised lending protocol on Ethereum that allows users to lend and borrow digital assets securely and efficiently.
- Filecoin: Filecoin is a decentralised storage network that allows users to rent and earn rewards for storing data on the network.
These startups have demonstrated how blockchain technology and tokens can be used across industries to create innovative solutions, democratise access to assets and services, and transform the way people interact with technology and digital assets.
5.- Future Perspectives:
Emerging trends in the startup, token and blockchain space, such as interoperability between blockchains and the development of decentralised applications (DApps).
The following are some of the emerging trends in the startup, token and decentralised registry technology (DRT) space:
- Interoperability between blockchains: Interoperability between different blockchains is gaining importance. Startups and projects are developing solutions to enable different blockchains to communicate and share data and assets efficiently. This will facilitate the transfer of value and collaboration between multiple blockchain networks.
- NFTs Beyond Art: While NFTs became popular through digital art (the three monkeys…) their application is expanding. Startups are exploring how NFTs can be used in the world of music, entertainment, sports, education and more. NFTs can also be used to authenticate real-world objects.
- Decentralised Finance (DeFi) on the rise: DeFi startups continue to grow and expand their offerings, including lending, asset trading, interest generation and decentralised derivatives. These solutions are attracting investment and users around the world.
- Digital Identity and Data Protection: Identity management and data protection are important concerns. Startups are working on decentralised digital identity solutions that allow individuals to have greater control over their personal information and who uses it.
- More Complex Smart Contracts: The adoption of more advanced and complex smart contracts is on the rise. Startups are developing solutions that enable companies to automate more sophisticated business processes and agreements using smart contracts.
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