The recent adoption of Regulation (EU) 2025/40 marks a turning point in the management of packaging and packaging waste within the European Union. With its entry into force scheduled for August 2026, this regulation redefines the responsibilities of producers, distributors, and consumers, setting ambitious targets for reduction, reuse, and recycling of packaging.
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One of the regulation’s core pillars is the promotion of the circular economy. It sets binding targets for recycled content in new packaging, thereby incentivizing the demand for recycled materials and encouraging innovation in recycling technologies. As of 2040, even more stringent targets will apply, requiring long-term strategic planning by companies in the sector.
The regulation also addresses the issue of biodegradable waste, establishing requirements to ensure that such waste does not contaminate the resulting compost. This entails more stringent certification and labeling standards for biodegradable packaging, along with stricter controls over composting processes.
Another notable provision is the definition of “manufacturing plant” as the reference point for calculating the minimum percentage of recycled content. This approach grants manufacturers a degree of flexibility, allowing them to adapt to the specificities of their production processes.
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The regulation amends Regulation (EU) 2019/1020 and Directive (EU) 2019/904, and repeals Directive 94/62/EC, resulting in a comprehensive revision of the existing legal framework. Companies must become familiar with the new requirements and adapt their operations accordingly to ensure compliance.
In summary, Regulation (EU) 2025/40 presents both a challenge and an opportunity for the packaging sector. The transition toward a more circular model demands investment in innovation, collaboration across the value chain, and a firm commitment to sustainability. With the August 2026 deadline rapidly approaching, it is essential that companies begin preparing for this new regulatory landscape.
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